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Think Like Steve Jobs: How Design Thinking Leads to Creativity

Outstanding companies such as Apple, Nike and Tesla are all design-driven companies. These companies adopt design thinking when they are creating new products and solving business problems. Companies that utilized design thinking experienced a 41% higher market share, a 46% competitive advantage, and customers who were 50% more loyal. They outperformed the average American stock market by 219%.[1] Take Apple as an example, it wasn’t always the mega-success that it is today. In 1997, Steve Jobs conducted a major company overhaul.[2] He cut several product lines and pushed the company toward…

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6 Tips for Attracting Customers to Your Web Design Services

The web design industry is a very competitive one. It has become a popular career choice in the past few years. To stand out among the sea of web designing firms and freelancers, it is important to advertise the business in the best possible way. To achieve success, you need to have an effective and unique marketing approach. Always keep an open mind while making the marketing strategy and take a creative approach to it. There are so many platforms such as social media, free or paid advertising etc. that…

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5 Ways to Incorporate LED Lights into Your Home Design

LEDs have become more popular than ever, due in part to their energy efficiency, durability, long lifespan, and superior light quality. The advancement of LED technology has given way to decreased prices and a much larger range of styles and color temperatures. While up-front prices are still above incandescents and fluorescents, LEDs have proven their worth with lifespans of up to 20 years and smaller energy bills. From bedroom task lighting to illuminating an entire landscape, the possibilities are endless when it comes to utilizing this technology. Let’s take a…

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Lonely Planet Kids: design your own landmark competition

Our new line of pop-up books bring landmarks from London, New York and Paris right off the page and into your children’s hands, wherever they are in the world. And so to celebrate the launch, this month’s creative challenge is all about bringing even more landmarks to life. Follow the instructions below for a chance to win a bundle of Lonely Planet Kids books worth £60! THE TASK Download the activity sheet. Think of a landmark (any landmark), draw it and make it your own. Tell us where it is and why you’ve…

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