Albanian TV newsreaders strip down to boost audience

A TV grab shows presenter Greta Hoxhaj, 24, during the news edition on Zjarr TV in TiranaWearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year. "In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is — naked," Zjarr TV owner Ismet Drishti told AFP. For 24-year-old presenter Greta Hoxhaj, working in a state of near undress has proved to be a shortcut to glory.

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